Marcello Cividini is a pioneer in direct marketing. He worked at the Italian daily Corriere della Sera up to 1979, was a fund raiser and database builder for many United Nations Agencies including UNESCO, UNICEF, RED CROSS, UNHCR and is now the founder and CEO of Coupon Line, a company dedicated to revolutionary targeting technique in retail chains. He is a journalist, blogger and professor at Venice Ca’ Foscari University and Milan Politechnic University. China Partners is his new marketing venture in Shanghai. Social networker 2.0 and gourmet chef, he opened the A La Carte restaurant in 1988 while working in the marketing field. In 2008 he united his talents to create Marcello’s Kitchen, an international social network dedicated entirely to cooking.